This course provides an overview of communication theory and examines its impact on the work of digital marketing professionals. Special emphasis will be placed on how media and technology have influenced the field.

This course offers a comprehensive exploration of electronic commerce, focusing on the evolving strategies and technologies shaping the online business landscape. Students will examine key topics, including the historical development of e-commerce, the role of social networks and mobile commerce, and the dynamics of online auctions. The course also addresses critical legal, ethical, and taxation issues related to e-commerce and the security measures and software solutions essential for conducting secure online transactions. Payment systems for electronic commerce will be thoroughly analyzed, with a special emphasis on digital marketing and sales strategies designed to succeed in the competitive online marketplace.